{"id":6267,"date":"2022-08-08T17:58:00","date_gmt":"2022-08-08T17:58:00","guid":{"rendered":"https:\/\/fazz.com\/id\/?p=1753"},"modified":"2024-01-12T15:44:25","modified_gmt":"2024-01-12T08:44:25","slug":"platform-toko-online","status":"publish","type":"post","link":"https:\/\/fazz.com\/en\/newsroom\/business\/platform-toko-online\/","title":{"rendered":"

4 Platform untuk Bantu Membangun Toko Online Anda<\/p>"},"content":{"rendered":"

Kehadiran pandemi telah mengubah kebiasaan serta pola transaksi masyarakat di dunia, termasuk Indonesia. Aktivitas belanja di pusat perbelanjaan yang sering kali dijadikan ajang untuk ?cuci mata? pun berubah dengan adanya pembatasan kegiatan masyarakat. Alhasil, kegiatan yang selama ini dilakukan di toko secara offline <\/em>pun beralih menjadi kegiatan belanja online<\/em>.

Kegiatan belanja online <\/em>ini telah membuka peluang baru bagi Anda para pebisnis. Saat ini, banyak pelaku bisnis yang mulai beralih dari cara konvensional ke cara modern dengan membangun bisnis online<\/em>. Bisnis online <\/em>dipilih karena memiliki banyak keunggulan, seperti modal yang relatif kecil, biaya operasional yang lebih efisien, jangkauan konsumen yang luas, tidak terikat waktu, dan sistem pembayaran yang praktis.<\/p>

Sebelum menjalankan bisnis online<\/em>, salah satu hal yang perlu Anda lakukan adalah menentukkan platform bisnis online <\/em>apa yang akan digunakan. Nah, ada 4 jenis platform yang bisa digunakan untuk membangun bisnis online <\/em>Anda. Simak selengkapnya di bawah ini!<\/p>

Tips Bisnis: 4 Platform untuk Membangun Toko <\/strong>Online <\/em><\/strong>Anda!<\/strong><\/h2>

Sebelum menjalankan bisnis online<\/em>, salah satu hal yang perlu Anda lakukan ialah menentukan platform mana yang akan dipakai untuk bisnis Anda. Berikut ada 4 platform yang bisa Anda gunakan untuk membangun bisnis online<\/em>!<\/p>

Marketplace<\/strong><\/h3>

Sebagai salah satu platform bisnis online <\/em>terbaik, marketplace <\/em>memiliki keunggulan tersendiri, yakni pengunjungnya yang terus bertambah. Hal ini sudah bukan rahasia lagi karena marketplace <\/em>memang didesain untuk mengumpulkan calon pembeli yang hendak mencari barang yang diinginkannya.<\/p>

Penggunaan marketplace <\/em>juga tidak sulit, karena Anda hanya tinggal mengikuti langkah-langkahnya saja. Selain itu, marketplace <\/em>juga telah dilengkapi fitur atau program yang dapat meningkatkan penjualan.<\/p>

Namun, sebelum menentukan marketplace <\/em>mana yang ingin Anda gunakan, penting untuk mencari tahu tentang marketplace <\/em>itu sendiri. Setiap marketplace <\/em>memiliki karakteristik dengan target pasar yang beragam. Beberapa marketplace <\/em>terbesar di Indonesia yang bisa Anda gunakan untuk bisnis online <\/em>di antaranya Tokopedia, Bukalapak, Shopee, Lazada, Blibli, dan lain-lain.<\/p>

Media Sosial<\/strong><\/h3>

Selain tempat untuk bersosialisasi, media sosial juga dapat menjadi pilihan platform bisnis online <\/em>Anda! Peluang berbisnis di media sosial begitu besar. Terlebih, pengguna media sosial terus meningkat sehingga target audiens pun semakin bertambah. Media sosial yang bisa Anda gunakan untuk berbisnis online <\/em>di antaranya Instagram, Twitter, Facebook, dan yang paling baru TikTok.<\/p>

Agar calon pembeli tertarik, Anda juga harus menerapkan strategi pemasaran yang baik menggunakan media sosial tersebut. Anda bisa membuat konten yang menarik melalui foto atau video. Promosikan pula produk Anda melalui para influencer <\/em>yang memiliki banyak followers untuk menjangkau konsumen secara lebih luas.<\/p>

Selain itu, Anda juga bisa memanfaatkan fitur-fitur yang ada di media sosial, seperti Instagram Story Live, Reels, threads <\/em>pada Twitter, dan sebagainya. Jika Anda punya budget <\/em>lebih, gunakan media sosial Ads <\/em>untuk menjaring lebih banyak pelanggan. Jangan lupa manfaatkan momen atau hari tertentu dengan memberikan promo berupa giveaway <\/em>produk atau diskon.<\/p>

Aplikasi <\/strong>Chatting<\/em><\/strong><\/h3>

Jika bisnis online <\/em>yang ingin Anda bangun tergolong sebagai bisnis rumahan, platform aplikasi chatting dapat sangat membantu! Anda dapat memasarkan produk bisnis rumahan Anda secara personal kepada teman, keluarga, tetangga, atau rekan kerja.<\/p>

Menurut data yang ada, dengan komunikasi secara personal, konsumen akan lebih yakin dan nyaman untuk melakukan transaksi. Maka dari itu, Anda dapat memanfaatkan aplikasi chatting<\/em>, seperti WhatsApp, LINE Official, atau Facebook Messenger sebagai platform bisnis online <\/em>Anda.<\/p>

Website <\/em><\/strong>Sendiri<\/strong><\/h3>

Platform bisnis online <\/em>lain yang bisa Anda pilih adalah website <\/em>toko online<\/em>. Dengan membentuk website <\/em>sendiri, bisnis online <\/em>Anda akan terlihat lebih profesional. Calon pembeli pun menjadi lebih yakin untuk membeli produk Anda. Anda bisa membentuk website <\/em>dengan tampilan yang user friendly<\/em> sehingga bisa diakses dengan mudah. Gunakan foto produk yang high quality.<\/em> Lampirkan pula detail produk agar pembeli dapat mengenal dengan jelas produk yang Anda jual. Selain itu, penting untuk memiliki kategori produk yang dapat memudahkan konsumen yang ingin mencari produk tertentu. Jangan lupa sediakan metode pembayaran yang praktis, seperti virtual account<\/em>, transfer bank, e-wallet,<\/em> atau QRIS.<\/p>

Simak juga hal yang perlu disiapkan dalam membuat website!<\/a><\/p>

Demikian ulasan tentang manfaat dan platform bisnis online<\/em>. Apa pun platform bisnis online <\/em>yang akan Anda gunakan, pastikan transaksi pembayaran selalu berjalan dengan baik. Anda bisa menggunakan layanan Fazz Business Pay<\/a>, sebuah payment solution<\/em> dari Fazz Business (dikenal sebelumnya sebagai Xfers). Layanan Fazz Business Pay ini dapat menerima pembayaran dari berbagai bank atau e-wallet<\/em> (Fazz Business Accept<\/a>), mewadahi transfer dana, dan membantu manajemen arus kas yang intuitif (Fazz Business Send<\/a>).<\/p>

Dengan Fazz Business Pay, pemasukan bisa diterima dengan lancar dan pembukuan juga berjalan sesuai rencana selama berbisnis online<\/em>. Tertarik? Segera kunjungi website Fazz Business <\/a>dan daftarkan bisnis Anda sekarang!<\/p><\/p>","protected":false},"excerpt":{"rendered":"

Kehadiran pandemi telah mengubah kebiasaan serta pola transaksi masyarakat di dunia, termasuk Indonesia. Aktivitas belanja di pusat perbelanjaan yang sering kali dijadikan ajang untuk ?cuci mata? pun berubah dengan adanya pembatasan kegiatan masyarakat. Alhasil, kegiatan yang selama ini dilakukan di toko secara offline pun beralih menjadi kegiatan belanja online. Kegiatan belanja online ini telah membuka […]<\/p>","protected":false},"author":19,"featured_media":6502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[548],"tags":[267,76,71,48,72,74,150,73,151],"yoast_head":"\n4 Platform untuk Bantu Membangun Toko Online Anda<\/title>\n<meta name=\"description\" content=\"Ada 4 jenis platform yang bisa digunakan untuk membangun bisnis online Anda. 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