{"id":6274,"date":"2022-04-22T11:21:00","date_gmt":"2022-04-22T11:21:00","guid":{"rendered":"https:\/\/fazz.com\/id\/?p=1783"},"modified":"2025-12-30T21:23:39","modified_gmt":"2025-12-30T14:23:39","slug":"perbedaan-social-commerce-dan-ecommerce","status":"publish","type":"post","link":"https:\/\/fazz.com\/id\/newsroom\/business\/perbedaan-social-commerce-dan-ecommerce\/","title":{"rendered":"Pahami 6 Perbedaan E-Commerce dan Social Commerce"},"content":{"rendered":"\n

Tak dapat dimungkiri bahwa saat ini kebiasaan belanja masyarakat telah berubah. Jika dulu masyarakat akan langsung datang ke pasar atau toko untuk belanja, kini mereka lebih memilih belanja secara online <\/em>lewat e-commerce <\/em>maupun social commerce. <\/em>Tentunya, perubahan kebiasaan belanja masyarakat ini harus Anda ikuti sebagai pemilik bisnis agar tak ketinggalan zaman.<\/p>\n\n\n\n

Namun, sudahkah Anda tahu perbedaan e commerce dan social commerce <\/em>yang saat ini jadi bagian penting dari budaya belanja online? <\/em>Dua istilah ini merujuk pada platform <\/em>atau tempat masyarakat biasa membeli barang kebutuhannya secara daring. Sebagai pemilik bisnis, Anda harus memahami perbedaan keduanya agar lebih mudah menentukan strategi bisnis ke depannya. Mari cari tahu bersama!<\/p>\n\n\n\n

Munculnya E-Commerce dan Social Commerce <\/h2>\n\n\n\n

Munculnya istilah \u2018social commerce\u2019 <\/em>dan \u2018e-commerc\u2019e <\/em>berawal dari tren belanja online <\/em>yang semakin digemari oleh masyarakat. Saat belanja online, <\/em>masyarakat akan memilih tempat atau platform khususuntuk mendapatkan barang yang dibutuhkan. Contohnya saja website e-commerce<\/a><\/em> yang khusus melayani belanja online <\/em>maupun media sosial yang dimanfaatkan untuk jualan. Banyaknya pilihan platformbelanja online <\/em>ini memunculkan istilah yang disebut social commerce <\/em>dan e-commerce.\u00a0<\/em><\/p>\n\n\n\n

Lalu, apa perbedaan e commerce dan social commerce<\/em><\/em>?<\/p>\n\n\n\n

E-commerce <\/em>atau electronic commerce <\/em>adalah model jual-beli barang fisik lewat platform online <\/em>resmi tertentu. Biasanya, platforme-commerce <\/em>ini berupa website <\/em>maupun aplikasi smartphone. <\/em>Di e-commerce, <\/em>pembeli dapat menemukan banyak pilihan barang dari berbagai penjual. Selanjutnya, proses pembayaran e-commerce dan pengiriman barang akan dilakukan sekaligus dalam platformtersebut. Contoh e-commerce <\/em>yang banyak digunakan adalah Shopee.<\/p>\n\n\n\n

Sementara itu, Social commerce <\/em>adalah model jual-beli barang fisik dengan menggunakan media sosial seperti WhatsApp, LINE, Facebook, Instagram, hingga TikTok. Penjual menawarkan barang dagangannya lewat media sosial, sementara pembeli melihat dan memilih barang yang dibutuhkan, langsung dari media sosial tersebut. Komunikasi antara penjual dan pembeli pun berlangsung di media sosial, sementara pembayaran dan pengiriman ditangani di tempat lain.<\/p>\n\n\n\n

Baca juga : Pentingnya Pinjaman E-Commerce untuk Pemilik Merchant<\/a><\/p>\n\n\n\n

Perbedaan E-Commerce dan Social Commerce <\/strong><\/h2>\n\n\n\n

Dari definisi social commerce <\/em>dan e-commerce <\/em>di atas,<\/em> Anda pastinya sudah dapat menemukan perbedaan di antara keduanya. Namun, secara lebih rinci, berikut hal yang jadi pembeda antara social <\/em>dan electronic commerce, <\/em>yaitu:<\/p>\n\n\n\n

1. Transaksi yang berlangsung<\/h3>\n\n\n\n

Perbedaan e commerce dan social commerce<\/em> yang pertama, melalui social commerce, <\/em>pembeli hanya bisa memilih produk yang ingin dibeli dari penjual. Selanjutnya, pembayaran dan pengiriman dilakukan menggunakan pihak ketiga. Penjual akan menggunakan aplikasi selain media sosial untuk menerima pembayaran, termasuk untuk mengirimkan barang. <\/p>\n\n\n\n

Sementara itu, transaksi di e-commerce <\/em>lebih praktis karena pembayaran dan pengiriman bisa langsung ditangani di platform <\/em>yang sama tanpa harus berganti ke aplikasi lain.<\/p>\n\n\n\n

2. Produk yang ditawarkan<\/h3>\n\n\n\n

Baik social commerce <\/em>maupun e-commerce <\/em>sebenarnya menawarkan produk beragam yang tidak terbatas pada satu jenis. Hanya saja, produk yang dijual di e-commerce <\/em>lebih tersegmentasi, misalnya saja kebutuhan dapur, obat-obatan, pakaian, hingga makeup. <\/em>Alhasil, pembeli lebih mudah mencari barang yang dibutuhkan. <\/p>\n\n\n\n

Sedangan, social commerce <\/em>menampung berbagai jenis produk dalam satu tempat. Tak jarang, penjual di social commerce <\/em>menawarkan produk berbeda tiap saatnya. Oleh karena itu, biasanya para pelanggan yang mencari suatu barang tertentu harus mencari lebih dari satu social commerce<\/em>.<\/p>\n\n\n\n

3. Kebiasaan pelanggan<\/h3>\n\n\n\n

Pelanggan social commerce <\/em>terkadang memiliki loyalitas yang relatif lebih rendah daripada e-commerce. <\/em>Pasalnya, pelanggan social commerce <\/em>bisa berganti toko karena, misalnya, mencari opsi terbaik dari segi harga maupun pengiriman. <\/p>\n\n\n\n

Sedangkan, pelanggan e-commerce <\/em>akan lebih rutin kembali menggunakan platform <\/em>yang sama untuk belanja meski toko tempat pembelian barang berbeda-beda.<\/p>\n\n\n\n

4. Jangkauan yang luas<\/h3>\n\n\n\n

Social commerce adalah<\/em> jenis perdagangan elektronik yang memanfaatkan media sosial untuk mempromosikan dan menjual produk atau jasa. Pengusaha UMKM dapat memanfaatkan social commerce<\/em> untuk menjangkau konsumen yang lebih luas dan beragam.<\/p>\n\n\n\n

Alasannya adalah karena pengguna media sosial sangat beragam, mulai dari anak-anak hingga orang dewasa, dari berbagai latar belakang dan minat. Selain itu, tingkat kompetisi di media sosial lebih rendah daripada e-commerce.<\/p>\n\n\n\n

5. Keamanan<\/h3>\n\n\n\n

Perbedaan e commerce<\/em> dan social commerce<\/em> dari segi keamanan, Social commerce<\/em> memiliki risiko keamanan yang lebih tinggi daripada e-commerce<\/em>. Hal ini karena media sosial sering menjadi sasaran serangan siber. Sedangkan, e-commerce<\/em> memiliki risiko keamanan yang lebih rendah daripada social commerce<\/em>. Hal ini karena platform e-commerce biasanya memiliki sistem keamanan yang lebih canggih.<\/p>\n\n\n\n

6. Algoritma<\/h3>\n\n\n\n

Perbedaan e commerce<\/em> dan social commerce<\/em> dari segi algoritma adalah bahwa algoritma social commerce<\/em> dirancang untuk menampilkan konten dan produk yang relevan dan menarik bagi pengguna, sedangkan algoritma e-commerce<\/em> dirancang untuk menampilkan produk yang paling relevan dengan permintaan pengguna.<\/p>\n\n\n\n

Baca juga : Ketahui Cara Membuat website E-Commerce untuk Bisnis<\/a><\/p>\n\n\n\n

Kelebihan E-Commerce dan Social Commerce<\/strong> <\/h2>\n\n\n\n

Setelah mengetahui perbedaannya, mari ketahui apa saja kelebihan yang dimiliki keduanya terutama bagi para pemilik bisnis!<\/p>\n\n\n\n

Kelebihan social commerce <\/em>dari sisi penjual adalah Anda bisa menggunakan media sosial yang operasionalnya mudah untuk meraih pasar potensial yang lebih luas. Di samping itu, social commerce <\/em>juga dinilai mampu mendorong pertumbuhan bisnis dari jaringan teman dan kenalan di media sosial. Anda pun bisa langsung berinteraksi dengan calon pelanggan. Kelebihan lainnya adalah Anda sebagai pemilik bisnis bisa langsung menerima pembayaran dari konsumen.<\/p>\n\n\n\n

Di sisi lain, e-commerce <\/em>juga memiliki keunggulan seperti kemudahan dalam bertransaksi dan pemilihan ekspedisi yang langsung dilakukan dalam satu platform<\/em>. Anda pun berkesempatan menjangkau calon pelanggan yang tak hanya terbatas pada lingkar pertemanan, tetapi bisa menjangkau calon pelanggan yang mencari lewat kata kunci yang sesuai dengan barang dagangan Anda. Terlebih lagi, pada website <\/em>maupun aplikasi e-commerce, <\/em>promosi dan keterangan produk sudah memiliki template<\/em> sehingga Anda tak perlu membuatnya sendiri.<\/p>\n\n\n\n

Demikian ulasan mengenai perbedaan e commerce<\/em> dan social commerce. <\/em>Apa pun pilihan cara Anda berjualan online, <\/em>entah itu pakai media sosial sendiri atau memanfaatkan platformyang sudah ada, pastikan transaksi pembayaran selalu berjalan baik. Anda bisa menggunakan Fazz Business Pay and Received<\/a>, sebuah payment solution <\/em>dari Fazz Business bagi bisnis untuk menerima pembayaran, mewadahi transfer dana, dan manajemen arus kas yang intuitif. Dengan begitu, pemasukan bisa diterima dengan lancar dan pembukuan juga berjalan sesuai rencana selama berjualan online. <\/em>Tunggu apa lagi? Sambungkan bisnis Anda dengan Fazz Business sekarang!<\/p>\n","protected":false},"excerpt":{"rendered":"

Tak dapat dimungkiri bahwa saat ini kebiasaan belanja masyarakat telah berubah. Jika dulu masyarakat akan langsung datang ke pasar atau toko untuk belanja, kini mereka lebih memilih belanja secara online lewat e-commerce maupun social commerce. Tentunya, perubahan kebiasaan belanja masyarakat ini harus Anda ikuti sebagai pemilik bisnis agar tak ketinggalan zaman. Namun, sudahkah Anda tahu […]<\/p>\n","protected":false},"author":19,"featured_media":6608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551],"tags":[298,214,221,57,41,223,133,226,56],"class_list":["post-6274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-articles","tag-bahasa","tag-business","tag-ecommerce","tag-fazz","tag-global","tag-indonesia","tag-singapore","tag-social-commerce"],"yoast_head":"\nPahami 6 Perbedaan E-Commerce dan Social Commerce<\/title>\n<meta name=\"description\" content=\"Sudahkah Anda tahu perbedaan e-commerce dan social commerce yang saat ini jadi bagian penting dari budaya belanja online?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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