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Primer and Fazz partner to accelerate adoption of PayNow across Southeast Asia

20 September 2022

, posted by 

Aldean Moch Rafli

Primer and Fazz partner to accelerate adoption of PayNow across Southeast Asia

Singapore, 20 September 2022 – Merchants in Southeast Asia can now add PayNow, the national payment network in Singapore, to their service with very little integration effort. This is thanks to a newly minted partnership between Fazz, a business account that allows businesses of all sizes to pay, save and get credit easily in Southeast Asia, and Primer, the world’s first automation platform for payments and commerce. 

With PayNow, merchants can easily accept payments via a mobile number or QR from retail customers of over 14 participating banks and non-bank financial institutions in Singapore. Retail customers are now able to enjoy low-cost bank transfers as their preferred payment method, whilst having the convenience of 24/7 instant payment and a great user experience when making a payment—both online and offline.

Fazz includes PayNow as a payment method on its Accept API. Fazz’s integration with Primer, therefore, allows more merchants across Southeast Asia to add PayNow to their checkouts in moments. Merchants using Primer to create and manage their payment Workflows can simply select PayNow via Fazz in their Primer Dashboard to instantly connect to the service with clicks, not code. 

Kailash Madan, APAC Head of Sales at Primer said: “Localizing payment methods is of utmost importance, as consumers spend more time shopping online. We’ve seen the positive impact PayNow’s having on merchants’ checkout experience over the past few years. Our partnership with Fazz allows regional merchants like Wine Connection to quickly and easily offer the most relevant payment options to their customers, fully integrated into the dynamic, end-to-end workflow capability that Primer offers our merchants.”

Zack Yap, Head of Fazz Business, added: “The post-pandemic commerce world is dominated by cashless, digital payment methods that drove astronomical revenue for eCommerce businesses everywhere. Fazz Business and Primer are joining forces to make payment innovations accessible to merchants across Southeast Asia, so they can deliver a frictionless eCommerce experience to digital-savvy consumers.”

Case study

Wine Connection, Southeast Asia’s largest chain of wine shops and wine-themed restaurants, was one of the first merchant customers to connect with PayNow through the Fazz-Primer partnership. Previously, Wine Connection had struggled to add new payment methods or bring in redundancies for card payments to their expansive, international payment stack due to regulatory complexities and long integration cycles.

After integrating with Primer’s agnostic payment framework, Wine Connection was able to easily connect with Fazz and other payment services, all of which the merchant manages on a single, unified dashboard. After connecting Fazz on Primer, Wine Connection was able to add PayNow to the payment options it offers their customers within a matter of minutes.

Hara Mohanty, IT and Finance Director of Wine Connection, comments: “Like all D2C brands in Southeast Asia, Wine Connection is continually looking to offer a better payment experience to our customers by accepting any of the payment methods they want to use to create a frictionless checkout flow.”

Wine Connection chose Primer to power its payment infrastructure in March 2022. Leveraging Primer’s Magento plugin, the merchant was able to quickly launch its Primer integration within two weeks. Primer then helped them enable PayNow with the click of a button, saving Wine Connection weeks of engineering effort.


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Fazz is a trading name for the following businesses that hold applicable payment business in Indonesia and Singapore.

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